GROHE Water Experience Center

The GROHE Water Experience Center in Düsseldorf is a wellness oasis of a special kind, serving both as an exclusive showroom for the GROHE SPA Collection and as a retreat for employees. The premium product lines are presented in an authentic, soothing environment and can be experienced first-hand on site.

The concept was developed by the D’art Design Group in close collaboration with the LIXIL Global Design and Brand Identity Team. The aim was to create a space that balances sensory experience, functionality and aesthetic clarity.

For the choice of materials, a conscious decision was made in favour of Innovus decorative solutions. The selected decor Timeless Oak Cocoa (M6285) is a warm oak surface that appears authentic, high-quality and tactile thanks to its distinctive Fusion texture. As Jochen Simon, Director Interior Design at the D’art Design Group, explains: “The natural appearance and harmonious colour tones of the wood create a calm, balanced atmosphere – the ideal setting for wellness, relaxation and sensory experiences.”

The entire sauna, spa and fitness area is characterised by a clear and elegant design language. Warm wood surfaces contrast with cooler stone materials, while light and dark tones alternate to create a sophisticated spatial interplay. Innovus’ premium surface enhances both visual warmth and tactile quality, consistently supporting well-being and making the GROHE Water Experience Center a unique space for product presentation.