IFEMA – Feria de Madrid was the centre of one of the most disruptive shows for a
Sonae Arauco was present at Architect@Work Madrid between May 9th and 10th. In its own stand, Innovus Coloured MDF and Essence caught the attention of all visitors through their bold colours and new feelings of touch.
Known by the brightness of its tones, Innovus Coloured MDF stands out for its versatility in the development of distinct and disruptive scenarios, remaining faithful to the origin of the wood. On the other side, Innovus Essence, with a refined touch and an appealing aesthetics, has a perfectly synchronised finish with the real-wood design.
Once again, this event reinforced the versatility of Coloured MDF and Essence ranges in the development of innovative and original scenarios. Sonae Arauco’s overview about the event is quite positive and believes that its participation at Architect@Work promoted the international brand awareness and the development of commercial relationships with current clients.