The virtual Heinze ArchitekTOUR, is being held for the third time from April 19 through May 14, 2021 and welcomes visitors with a new program and a large exhibition. In addition to the 100 or so companies with virtual stands and professionally recorded video contributions, the exhibition sets new standards with special formats and an exciting lecture program. This combination makes ArchitekTOUR the most comprehensive product innovation platform in Germany for professionals in our sector to date.
Sonae Arauco will be exhibiting in the ArchitekTOUR for the first time, showcasing our Innovus® collection. Our aim is to exchange ideas directly with architects and interior designers within the framework of these products and to inform them about the latest products and trends.
Our expert lecture will focus specifically on "Melamine-faced panels: from the low-cost alternative to the latest materials trend". Our lecture will show the audience how Innovus® products not only pick up on global trends, but also offer added value through special properties such as antibacterial protection. The focus will be on the five innovative finishes - Cosmos, Flow, Fusion Spirit and Stucco - and their creative application possibilities in interior design. We will also discuss the sustainable and responsible use of resources and the application of Innovus® products as an environmentally friendly alternative to other building materials.

Information and free registration for the virtual ArchitekTOUR is available here.