The brand will officially introduce itself to the Iberian market in Valencia, in

Sonae Arauco is now preparing another edition of Maderalia, that will take place throughout February 6th and 9th, 2018. According to Coutinho Ribeiro, Commercial Director of Southwest Europe, this edition will be “the first occasion, in Spain, to introduce Sonae Arauco brand”, as it’s being prepared a huge operation to spread the new brand.

For Coutinho Ribeiro, Maderalia is a relevant opportunity “to gather a huge amount of clients” and to present new designs, textures and colours of the refreshed Innovus collection. The new brand, result of a joint-venture between Sonae Indústria and Arauco, will present itself with a strong representation, with a 300 m2 stand, in the biggest Iberian event of materials of construction, carpentry and decoration. The versatility of the finishes Stucco and Fusion and its decorative panels Coloured MDF, a product of attractive and light colours, will be reinforced in this event.

Maderalia will take place between February 6th and 9th, in Valencia (Spain), and it is now a reference event for professionals of different sectors, such as prescribers, furniture, carpentry, decoration, interior design and architecture. The event’s last edition gathered around 30.000 attendees from 145 countries (European Union, Latin America, North of Africa, Middle East and Eastern Europe).