Sonae Arauco has participated at Maderalia with an innovative stand. The organiz

With a 306 m2 fully constructed with products of the brand, Sonae Arauco has captured the attention of the visitors, through a space full of colours, innovative shapes and new textures. The new Innovus finishes were highlighted during the fair: Stucco, with a cement and ceramic touch, and Fusion, with a warm and natural texture, got the attention of all visitors. Essence and Coloured MDF decorative panels range were also the main attraction of the stand, due to its versatility and possibilities of usage.

The 3D Simulator was one of Sonae Arauco’s main attraction. Through this tool, visitors were given the opportunity to match different decorative products with several predefined scenarios in a very realistic way, considering that the application can recreate realistic scenarios, such as rooms, kitchens, offices and other spaces.

For Maderalia, the most important event of the sector in the Iberian market, Sonae Arauco has developed an inspirational stand that invited all visitors to explore their senses. Its exhibition space was also an example of the versatility of the different products, applicable in different contexts and environments.

However, the participation of the brand at Maderalia was not limited to the stand area. Sonae Arauco joined “Easy Contract” exhibition – delivering some of its most innovative products in the Valencian architecture Ramón Esteve project – and in the “Contract Sostenible” meeting – presenting solutions to the growing demands of “Contract” channel.

Sonae Arauco makes a very positive balance about Maderalia 2018 and believes that its participation at the fair strengthened the relationship with its clients, reinforced its closeness with Contract channel and promoted its international brand awareness.