Sonae Arauco thrills international trade visitors at EuroShop 2020

After five days, EuroShop 2020, the world's largest trade fair for the investment needs of the retail sector, came to a successful close with 94,000 visitors. Sonae Arauco presented several Innovus highlights in Düsseldorf and is particularly positive about the trade fair: "We were able to convince the main trendsetters and decision-makers. The international orientation of EuroShop makes it an indispensable platform," says Michelle Quintão, Sonae Arauco Marketing Director.


New Innovus Collection as a highlight for the retail trade  
At EuroShop, the retail market demonstrated that it has fully adapted to trends such as digitalisation and ecological awareness. These and other developments played a decisive role for the New Innovus Collection. With 15 surfaces, including 5 new, expressive structures and more than 200 decors, Sonae Arauco has broken down current megatrends, such as reduction to the essentials, sustainability as well as the individual attitude to life into decorative solutions. The guiding principle "Innovus Matching life" aims at solutions for all moments in life. This aspect is more important than ever in the retail market - after all, the lines between living, well-being, working and shopping are becoming increasingly blurred.    
"The visitors were thrilled. We were able to show them that the New Innovus Collection has touch the nerve of the time, it matches perfectly with the trendiest and most demanding projects" says Michelle Quintão. In particular, the Cosmos, Fusion, Flow, Spirit and Stucco structures generated lively interest. The tactile finishes are not only contemporary, but also unique and absolutely authentic.


The new Innovus Coloured Deep Black  
The new Deep Black Reference from the Innovus Coloured MDF portfolio celebrated its premiere at EuroShop 2020. The solid-coloured MDF offers versatile solutions for interior designers, processors and retailers. In contrast to the previous Black, the product is more convincing with a significantly richer black and even finer wood fibres. Visitors to the Sonae Arauco stand were able to see this for themselves, as the stand was mainly built using the new Deep Black from Innovus Coloured MDF.


With around 2,300 exhibitors from 57 nations, EuroShop 2020 provided visitors with inspiration for modern retail business and store design. The international sales team as well as the Specification & Contracting Team of Sonae Arauco will be available to provide information on products and trends and make suggestions, especially for project business around store design.