21.03, Forests’ Day

March 21st was proclaimed the International Day of Forests by the United Nations General Assembly in 2012. Eight years later, the society is globally facing the threats of a pandemic disease that, amongst other measures, is forcing everyone to minimize social contact and remain at their homes.


Integrated into the company’s Environmental Educational Program (and in this context of compulsory social reclusion), Sonae Arauco is trying to help kids to spend their free time, through the launch of a booklet on “Woody’s hobbies”, the mascot of the program.


Following an introduction to the importance of the forest and the recycling of wood, the booklet includes fun exercises for kids from 5 to 10 years, and is available in English, German, Portuguese and Spanish, the company’s official languages.



Did you know?
Source: UN


80% of the world’s terrestrial biodiversity lives in forests;
60,000 is the number of tree species that make up forests and woodlands;
More than 1 billion people depend directly on forests for food, shelter, energy and income.