Sonae Arauco brand was born one year ago!
After the partnership between Sonae Indústria and Arauco, the new brand was presented to the market in May 2017. A year later, the overview is extremely positive.
Born as the result of the joint venture between two leader companies of the sector, Sonae Indústria and Arauco, Sonae Arauco celebrates its first year as a new brand. According to Rui Correia, CEO of Sonae Arauco, "the long-term vision remains focused on excellence to develop new decorative proposals, new finishes and other innovative solutions."
After a year full of success, despite great challenges, Sonae Arauco remains committed to its customers and partners. Throughout this year, the company achieved solid results and made investments to improve the sustainability of the business, by strengthening the focus on customer and quality of the service, as well as improving its industrial assets.
Sonae Arauco continues to focus on developing better products and improving the competitiveness of its industrial units and, therefore, answering to customers' demands. Rui Correia believes that "the consistency of the company and the brand will generate a renewed trust among customers".
With more than 21 commercial and industrial units, around 3.000 employees and products reaching more than 75 countries, Sonae Arauco is one of the main players in the sector, presenting a range of bold, innovative and sustainable solutions.