Sonae Arauco follows digital communication trend
Sonae Arauco has been increasing its communication on two of the main platforms: Facebook and LinkedIn.
The production of content for its Facebook and LinkedIn pages has come about as a way of providing updates on company issues and information on the launch of products and on events held in different places. Sonae Arauco has more and more followers on these social media, with LinkedIn showing an increase of 164% since the new brand was launched. Between May and October, the number of followers on LinkedIn went from 489 to 1291.
The main aim behind this kind of communication is to keep in constant touch with the different audiences, sharing ongoing projects quickly and flexibly and allowing interaction between the company and its different audiences.
Are you a Sonae Arauco follower? [Link to FB and LD]