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  • Sonae Arauco presents the new Innovus finishes in the biggest fair (hotel design) of south Europe

Sonae Arauco presents the new Innovus finishes in the biggest fair (hotel design) of south Europe

Having in mind the latest trends, the company revealed the several possibilities offered by its innovative solutions – Stucco and Fusion.

This edition of InteriHOTEL, that counted with the presence of 200 international specialized brands and with five thousand visitors, was considered an “international event” for having gathered professionals from around 25 countries.


Sonae Arauco, the result of a joint-venture between leader companies in the wood market – Sonae Indústria and Arauco – has participated, between October 25th and 27th, as an exhibitor in InteriHOTEL, in Barcelona’s Congress Centre (CCIB). In this event, the biggest fair in Spain and South Europe regarding hotel interiors design, Sonae Arauco showed the new Innovus finishes (Stucco and Fusion) to hotel professionals, architects, interior designers, decorators and other prescribers.


The first finish, Stucco, is inspired in industrial environments, urban lofts and natural materials, highlighted by the cement texture, pleasant to touch and with a perfectly balanced shine. This finish, ideal to reproduce rocky landscapes, is projected to be applied in cements and in stone surfaces and is available in five new decors, beyond those already available on the market.


For its turn, Fusion finish presents a warm and natural texture reminiscent of hand carved wood. This solution can be applied to all types of decorative wood, as well as other materials, providing a visually pleasant and welcoming decoration. Fusion has seven new decorative elements projected to highlight the specific characteristics of this finish.


Sonae Arauco was present in the event with its own stand, in which visitors received technical information about the exposed materials’ properties, characteristics and advantages to the hotel industry. In behalf of Innovus, Enrique Queirós (Specification & Contracting Manager) was present as a speaker in a conference promoted by InteriHOTEL about the new trends on hotels’ interior design, as well as the existing possibilities of transforming hotel unites into real spaces to visit inside touristic cities.


InteriHOTEL is the perfect environment to business prospecting, as it combines networking spaces, sectorial presentations, innovation shows and bedrooms showroom, common areas and products designed for hotels interiors. 172 contract-hospitality specialized brands were present in the event that gathered about 5.000 professionals visitors (15% and 40% higher regarding to last year). InteriHOTEL was considered, for the first time, an “international event”, after counting with the presence of professionals from more than 25 countries.