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  • A successful event: Branchentag Holz with Innovus and Agepan system

A successful event: Branchentag Holz with Innovus and Agepan system

The Branchentag Holz is one of the most important events for the timber trade and the timber industry in Germany.

 It took place on the 14th and 15th of November in Cologne. Sonae Arauco was present with its brands Innovus and Agepan System.


The association “Gesamtverband Deutscher Holzhandel e.V.” (GD Holz) counted around 2,500 visitors, who were inspired by new products of the exhibitors and were able to exchange views with representatives of the timber industry and the service providers. The results were very positive: the creative and high-quality exhibitions of the companies from the areas of floors, doors, garden wood, wood materials, cut and glued wood, interior fittings, wood construction as well as IT and other service providers were praised. With exhibitors from 17 different countries, the fair is also becoming increasingly relevant for international markets. In addition to lectures on current topics and trends, visitors were able to experience the award ceremony for the 12th Wood Innovation Award - the Woody Award.


For Sonae Arauco, the Branchentag Holz was a successful event, too - with a very well-attended booth and important and sustainable conversations. The focus was on the new Innovus surfaces "Stucco" and "Fusion". While "Stucco" picks up on the trend themes concrete interpretations, natural stone and ceramic materials, the "Fusion" surface focuses on the visual and haptic experience of natural-looking wood. There was also great interest in the Agepan System brand with its system solutions for roof, ceiling, wall and floor. Tested fire and sound insulation structures meet the toughest requirements and can be realized with Agepan system products.