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  • Pantone has elected creativity and originality as the Colour of 2018

Pantone has elected creativity and originality as the Colour of 2018

Ultra Violet 18-3838 is the Pantone choice for the next year

The decision is already made and, for 2018, the Colour of the Year will be Ultra Violet. Provocative and dramatic, Pantone’s choice can communicate in an original, naïve and visionary way. As Pantone says on its website, that tone “suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now”.


Besides, “the vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.” Ultra Violet represents the “non-conformity” and the lack of boundaries of the creative minds. With Ultra Violet, nothing is impossible.


The Color of the Year election is a moment that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.


Consumers want to try, to invent, to create. Aligned with 2018 trends, Sonae Arauco offers three decors that will allow you to expand your limits and go beyond your imagination. With those mysterious and encouraging tones, there is a set of scenarios ready to be discovered and transformed, pulling interior design into a whole new level of innovation and futurism.


Find them out.