Sonae Arauco is getting ready for Maderalia 2018
The brand will officially introduce itself to the Iberian market in Valencia, in the biggest fair of the peninsula
For Coutinho Ribeiro, Maderalia is a relevant opportunity “to gather a huge amount of clients” and to present new designs, textures and colours of the refreshed Innovus collection. The new brand, result of a joint-venture between Sonae Indústria and Arauco, will present itself with a strong representation, with a 300 m2 stand, in the biggest Iberian event of materials of construction, carpentry and decoration. The versatility of the finishes Stucco and Fusion and its decorative panels Coloured MDF, a product of attractive and light colours, will be reinforced in this event.
Maderalia will take place between February 6th and 9th, in Valencia (Spain), and it is now a reference event for professionals of different sectors, such as prescribers, furniture, carpentry, decoration, interior design and architecture. The event’s last edition gathered around 30.000 attendees from 145 countries (European Union, Latin America, North of Africa, Middle East and Eastern Europe).