Sonae Arauco with new colours, textures and shapes at Maderalia 2018
Sonae Arauco has participated at Maderalia with an innovative stand. The organization points out around 36.000 professionals have visited the event.
The 3D Simulator was one of Sonae Arauco’s main attraction. Through this tool, visitors were given the opportunity to match different decorative products with several predefined scenarios in a very realistic way, considering that the application can recreate realistic scenarios, such as rooms, kitchens, offices and other spaces.
For Maderalia, the most important event of the sector in the Iberian market, Sonae Arauco has developed an inspirational stand that invited all visitors to explore their senses. Its exhibition space was also an example of the versatility of the different products, applicable in different contexts and environments.
However, the participation of the brand at Maderalia was not limited to the stand area. Sonae Arauco joined “Easy Contract” exhibition – delivering some of its most innovative products in the Valencian architecture Ramón Esteve project – and in the “Contract Sostenible” meeting – presenting solutions to the growing demands of “Contract” channel.
Sonae Arauco makes a very positive balance about Maderalia 2018 and believes that its participation at the fair strengthened the relationship with its clients, reinforced its closeness with Contract channel and promoted its international brand awareness.