Sonae Arauco will once again participate in the international trade fair SICAM. From October 14 to 17, 2025, the global wood-based materials manufacturer will present its latest developments in surface and decor design at Hall 7, Stand A37. 

A highlight of the exhibition will be the first-time presentation of the exclusive texture “Grace”, shown in combination with four new wood decors. Under the motto “Design that breathes. Wood that whispers stories”, Sonae Arauco sets new standards by achieving the perfect combination of texture and decorative design in a premium product - combining aesthetics, tactile quality and authenticity. 

In addition, visitors can explore the Innovus Collection – “Matching our nature – New 2025” as well as new highlights from the Innovus Artwork Collection. Both collections offer the furniture industry, architects, designers, and product developers versatile opportunities to create furniture and spaces that harmoniously combine design, sustainability, and timeless elegance. 

“Innovation and sustainability are at the core of Sonae Arauco’s strategy. The new texture and the additions to the Innovus Collection demonstrate our ability to anticipate trends and respond to the needs of architects, designers, and the industry. These are differentiating solutions that add value and strengthen our customers’ competitiveness at a global level,” says Michelle Quintão, Marketing Director at Sonae Arauco.