Wood Made Stories No. 7

There is a light that illuminates our habits, choices and ways of being.
A light that only shines for those who share the same perspective.
We give this guiding light a name that distinguishes Sonae Arauco.
Do you want to know what light aligns us?

Discover the 7th edition of Wood Made Stories

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Sonae Arauco: a culture
rooted in tomorrow

“For us, culture isn’t just a set of shared values. It is a way of being that is reflected in the way we listen, work and grow together.”

RUI CORREIACEO SONAE ARAUCO

Full Editorial

Since 2024, Michael Betz has been in charge of Sonae Arauco’s operations in the NEE region as Chief Operating Officer, taking on a key role in a strategic market due to its size and location. Since then, he has been driving a more agile, sustainable and future-looking approach, balancing operational efficiency with valuing cultural diversity.

Learn about his expectations, challenges and vision for the future of the organisation in this interview.

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Sustainability: a collective commitment to the future

Sustainable management, Circular Bioeconomy and Decarbonisation. Sustainability is a responsibility that is assumed in a cross-cutting, strategic and measurable manner. With multidisciplinary teams, pioneering solutions and an active approach to forest management, Sonae Arauco positions itself as an agent of transformation, committed to being a benchmark in a sector undergoing profound change.

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Nature as essential infrastructure

“Incorporating wood in construction, combined with digital traceability and circular business models, can significantly reduce emissions and support nature-positive outcomes, and enhance the circularity of the building sector.‟

PETER BAKKER
PRESIDENT AND CEO OF THE WORLD BUSINESS COUNCIL FOR SUSTAINABLE DEVELOPMENT (WBCSD)

Read the interview