

Innovus Collection by Sonae Arauco: 10 New decoratives to reinvent spaces with style, sustainability and innovation
Sonae Arauco, one of the world's largest wood-based solutions companies, has reinforced its commitment to innovation and design with the launch of 10 new decors in the Innovus Collection. Developed to reflect the latest interior design trends, these new decors complement a versatile portfolio of solutions designed to meet the demands of every project — from residential spaces to hospitality, restaurants, healthcare and wellness, retail, and other public environments. Like all Innovus solutions, these novelties stand out for their sustainable features, particularly the high content of recycled wood (over 70% in some product ranges).
The new surfaces in the Innovus Collection – Matching our nature – replicate wood and stone textures and, combined with new plain colours, guarantee compatibility with a wide variety of materials and interior styles. The 10 new decors offer greater creative freedom, enabling the creation of versatile, appealing, and sustainable environments.
“These new decors reinforce our commitment to offering increasingly versatile decorative solutions with realistic surfaces, consistent quality, and a strong environmental focus. They respond to current trends, while also representing a strategic move as we prepare for the next major update to the brand. With the new Innovus Collection 2027 already in development, we will continue to anticipate professionals’ needs and inspire projects with innovation, sustainability, and excellence,” explains Michelle Quintão, Marketing Director at Sonae Arauco.
Decors that enhance style and comfort
Among the new offerings are wood decors such as Riva Earth, Riva Ice, Olivia Oak, Olivia Oak Pale, Heritage, and Sense Oak, which feature soft, natural textures in luminous and honey tones. These decors create calm, welcoming, and timeless spaces.
The collection also features a reinterpretation of travertine stone: Colosseum White, a fantasy decor that evokes Mediterranean charm and timeless beauty, perfect for both contemporary and classical designs.
The range is completed with three new unicolours: Pleasure, a brownish-pink tone that brings warmth and comfort; Discrete, a soft and versatile grey; and Slate Grey, a sophisticated shade inspired by natural slate, a strong trend in kitchens and workspaces.
All decors are available in decorative panel and laminate, with fully matching edging, making them easily adaptable to different application contexts. They also stand out for their functional benefits, such as high durability and resistance to scratches, abrasion, impacts, and stains. They are low-maintenance, easy to clean, and antibacterial, making them ideal for projects that require high hygiene and safety standards.
Focus on sustainability
The renewal of the Innovus collection reinforces Sonae Arauco’s commitment to sustainability and the circular economy. Made with over 70% recycled wood, Innovus decorative panels come from certified or controlled sources and can be recycled at the end of their life cycle to re-enter the production process.
These solutions contribute to building energy efficiency and CO₂ emissions reduction, helping to lower the ecological footprint. Moreover, they represent an effective alternative to solid wood, offering flexibility, technical performance, and versatility for construction and interior design projects.
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