Rainer Zumholte will be the new Managing Director for Sales and Marketing of Sonae Arauco
Rainer Zumholte will be part of Sonae Arauco Deutschland GmbH as Managing Director for Sales and Marketing, starting in January 2023. With this change, he will join Rui Manuel Gonçalves Correia (CEO), Dr. Steffen Körner (General Manager and Industrial Operations Director for NEE), and António Fernando Marques dos Santos Gomes de Castro (CFO) in the company's administration.
Mr. Zumholte is recognized for his expertise and extensive experience in the wood-based panels' sector. In his professional career, particular mention should be made of his responsibility for sales in Western Europe's core markets as Managing Director at Pfleiderer Deutschland GmbH, Neumarkt, where he has worked for 37 years, until the end of March 2018.
On July 1, 2018, Mr. Zumholte was appointed to the Executive Board of Westag AG, Rheda-Wiedenbrück as Head of the Surfaces/Elements division. He was subsequently appointed CCO of Sales and Marketing there until the end of March 2022.
At Sonae Arauco, Mr. Rainer Zumholte will be strategically leading the sales area for the North East Europe (NEE), with a special focus on the market's strategy definition and implementation.
Sonae Arauco is one of the world's largest players in the wood-based panel industry and a long-term-oriented company. Currently, Sonae Arauco has a solid portfolio of wood-based solutions for furniture, interior design, and construction and is known for its Innovus and Agepan System product brands. The company is currently making several investments in its industrial operations, particularly in Germany, with the aim of continuously improving its product offering, efficiency, and global sustainable credentials.