múltiplas expressões: tecnológica, industrial, criativa, colaborativa e humana.
Da floresta à fábrica, do produto às pessoas, esta é uma viagem por ideias,
projetos e visões que mostram como a inovação, quando integrada no dia a
dia, gera impacto real e duradouro.
Discover the 8th edition of Wood Made Stories
Inovar para criar valor:
a Sonae Arauco que estamos a construir.
“A mentalidade de inovação que ambicionamos está intrinsecamente ligada ao nosso ativo mais valioso, as pessoas.
É aqui que a dimensão cultural faz toda a diferença.”
Since 2024, Michael Betz has been in charge of Sonae Arauco’s operations in the NEE region as Chief Operating Officer, taking on a key role in a strategic market due to its size and location. Since then, he has been driving a more agile, sustainable and future-looking approach, balancing operational efficiency with valuing cultural diversity.
Learn about his expectations, challenges and vision for the future of the organisation in this interview.
Sustainability: a collective commitment to the future
Sustainable management, Circular Bioeconomy and Decarbonisation. Sustainability is a responsibility that is assumed in a cross-cutting, strategic and measurable manner. With multidisciplinary teams, pioneering solutions and an active approach to forest management, Sonae Arauco positions itself as an agent of transformation, committed to being a benchmark in a sector undergoing profound change.
Nature as essential infrastructure
“Incorporating wood in construction, combined with digital traceability and circular business models, can significantly reduce emissions and support nature-positive outcomes, and enhance the circularity of the building sector.‟
PRESIDENT AND CEO OF THE WORLD BUSINESS COUNCIL FOR SUSTAINABLE DEVELOPMENT (WBCSD)
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